Average Order Value Calculator

How to use the Average Order Value Calculator

Find average revenue earned per order. Enter revenue and order count for the same period, channel and refund policy.

Formula

AOV = revenue ÷ orders.

Worked example

$12,000 revenue from 300 orders gives $40 average order value.

Interpretation and limitations

Orders must be positive. Decide consistently whether revenue includes shipping, taxes or refunds. AOV is a mean and can be influenced by a few very large orders.

Average Order Value questions

Is AOV the same as revenue per customer?

No. A customer may place multiple orders. AOV divides revenue by orders, not customers.

Should refunded orders be included?

Choose a consistent gross or net reporting definition. Mixing net revenue with an unrelated order count can distort comparisons.

Continue your calculation

For the next step, use the Revenue Calculator or the Refund Rate Calculator. Review each tool’s input definitions before carrying a result into another calculation.

Frequently asked questions

Is this calculator free?

Yes. It runs in your browser and does not require an account.

How should I use the result?

Use the result as a planning estimate and verify business-critical decisions against your source records.