ARPU Calculator

How to use the ARPU Calculator

Measure average revenue per user for a selected period. Enter period revenue and a representative average active-user count using the same scope.

Formula

ARPU = period revenue ÷ average active users.

Worked example

$18,000 monthly revenue divided by 600 average active users gives $30 per user for the month.

Interpretation and limitations

Average active users must be positive. Define active users and revenue consistently. A free-user base produces a different metric from average revenue per paying user.

ARPU questions

Should I count only paying users?

Only if you intend to measure ARPPU. For ARPU, document whether your user base includes free users and keep the definition stable.

Is ARPU the same as average order value?

No. One user may make several orders or no order. AOV divides by orders; ARPU divides by users.

Continue your calculation

For the next step, use the Average Order Value Calculator or the MRR Calculator. Review each tool’s input definitions before carrying a result into another calculation.

Frequently asked questions

Is this calculator free?

Yes. It runs in your browser and does not require an account.

How should I use the result?

Use the result as a planning estimate and verify business-critical decisions against your source records.