MRR vs ARR: Normalize Subscriptions Without Confusing Cash and Revenue
Calculate MRR and ARR for monthly and annual plans, and distinguish recurring run rate from cash collection and accounting revenue.
Category: Subscription Metrics
Customer Churn: Cohorts, Retention and the Annualization Trap
Measure churn from a starting cohort, distinguish it from net customer growth and calculate annual cohort loss from monthly churn.
LTV to CAC: Align the Definitions and Check Payback
Build a margin-based lifetime value estimate, compare it with CAC and see why an attractive ratio can still create a cash-flow problem.