Category: Marketing Metrics

Learn why a high ROAS can still lose money, and calculate a break-even threshold using pre-ad contribution margin and fixed costs.

Connect CPC, CPM and CTR with one campaign example, identify denominator mistakes and understand why cheaper traffic may not convert.

Model advertising revenue from budget, CPC, conversion rate and order value, then stress-test the assumptions before spending.

Distinguish advertising CPA from fully loaded CAC, with a lead-to-customer example and guidance on cost scope and timing.